Roofing
Suncoast Roofing & Storm Repair
Tampa, FL · Launched Mar 2026
Local service businesses
A website that makes you look as reliable online as you are on the job.
Clean, fast sites for roofers, pool builders, HVAC, and other skilled trades. Hand-coded in your brand, live in 10 days, set up to bring in calls — not awards.
The Offer
$400 / month
- $0 setup. Month-to-month after year one.
- We build it first. You only pay if you love it.
The trouble with most local websites
Most local websites are generic, slow, and built to keep you stuck.
A potential customer makes up their mind in five seconds. If your site looks like a template and loads like a brochure, they'll call the next name on the list — even if your work is twice as good.
P / 01
Looks like a template.
Same hero photo, same stock badges, same "We are passionate about quality." It tells nothing about you.
P / 02
You don't really own it.
Cancel the platform, lose the site. The domain, the analytics, the customer reviews — all rented.
P / 03
You can't update it.
A new service or a price change shouldn't take three emails and a per-update invoice to publish.
What we build
A site that earns trust before the first phone call.
One brand-specific website, hand-built around your trade. Set up so people find you, decide quickly, and pick up the phone — and so you can see exactly which pages are doing the work.
Brand-specific design
Your logo, your colors, your voice — pulled from how your shop actually presents itself, not a template wizard.
Service pages that close
One page per service, written in plain language with the questions your customers actually ask — and the proof that answers them.
Local search & AI visibility
Schema markup, entity-grade structured data, sitemap, service-area pages, AI crawler directives, and answer-ready content structure so your business shows up in Google Maps, local results, and AI-answer engines like ChatGPT and Google's AI overviews. We build the technical foundation — keyword research and content writing are quoted separately.
Monthly outcome report
One page each month: calls, forms, top services, what changed, what we'd recommend. Plain English, signed by a person.
How we work
Four steps. Plainspoken. About ten days.
No 40-page brand decks. We learn the business on day one, shape the message by day three, and hand you a live site by day ten. You can run your shop the whole time.
01
Learn the business
An hour with you, then a few short calls with your best customers. We show up early and ask the questions a real estimator would.
Day 102
Shape the message
One page of plain copy: who you are, what you do, why someone calls you instead of the other guy. You sign off on it before we open a code editor.
Days 2 – 303
Build the site
Hand-coded against your brand, with daily check-ins. You see real working pages by day five — not a Figma file you can't click.
Days 4 – 904
Launch & report
DNS cutover, tracking on, monitored for 72 hours. First outcome report lands the next month. We pick up the phone.
Day 10 → Recent jobs
A field guide to recent work.
Real local businesses, real launches. Filter by trade — every site is in production, owned by the people running the company.
HVAC
Gulf Coast Air & Cooling
Odessa, FL · Launched Jan 2026
Pool
Bayshore Pool & Spa
South Tampa, FL · Launched Feb 2026
Roofing
Heritage Roofing Co.
Land O' Lakes, FL · Launched Nov 2025
Pool
Westchase Pool Design
Westchase, FL · Launched Oct 2025
Plumbing
Hillsborough Plumbing Co.
Brandon, FL · Launched Apr 2026
Roofing
Bayshore Roofing
South Tampa, FL · Launched Dec 2025
Roofing
Hillsborough Roofing
Brandon, FL · Launched Feb 2026
Roofing
Gulf Coast Roofing
Clearwater, FL · Launched Jan 2026
Roofing
Tampa Heights Roofing
Tampa, FL · Launched Mar 2026
Roofing
Westchase Roofing
Westchase, FL · Launched Apr 2026
Ownership
You own everything.
Domain, code, analytics, hosting — all in your name from day one. Fire us in two years and take the whole site with you. No platform fees, no lock-in.
What you own Day 1
Everything in your name.
All assets, accounts, and credentials handed over on launch day — not held hostage.
Domain
Registered to you. You hold the renewals.
Code
Pushed to your GitHub. Every commit, every asset.
Analytics
Your Google account. We're a viewer, not the owner.
Search
Search Console verified to you. Data goes nowhere else.
Hosting
Static and portable. ~$5/mo on Cloudflare, or move it.
GBP
Google Business Profile stays on your email.
No platform fees · No lock-in ApertureAI
Stays current
Rebuilt every two years. Like a lease, not a mortgage.
Websites age. Designs date themselves. Search and AI-answer engines change how they read content. Most agencies ship you a site and walk away — you live with it until it embarrasses you, then you pay again. We rebuild yours every 24 months at no extra charge: new design pass, updated structured data and schema, current AEO/AI-readability, latest tech stack. Your subscription stays the same. Your site never gets stale.
What it costs
One flat price. No surprises. Simple terms.
$400 a month covers everything listed below. No setup fee, no per-update charges. Initial 12-month commitment, then month-to-month after that. If the site isn't live within 14 days, you get a full refund — no questions asked.
Why a 12-month commitment? A site only earns its keep when it's kept current, competitive, and working — and that's what you're paying for. Twelve months gives us the runway to monitor it, edit it as your business changes, and keep it ahead of search and AI-answer engine updates. After 24 months, the whole site gets rebuilt fresh. Cancel any time after the first year — month-to-month, take everything with you.
$400 / month
- Setup fee $0. Nothing to pay before we start.
- Contract 12-month initial term, then month-to-month. Cancel with 30 days' notice after year one. No penalties, no clawbacks.
- Guarantee 14-day full refund if your site isn't live as agreed.
- Rate lock Your price is fixed for as long as you're a client.
What the $400 covers every month
- Hosting — fast global CDN; your site loads under a second anywhere in the country
- Monitoring — uptime and performance checks so problems get caught before your customers notice
- Updates — copy changes, new services, price changes, photos, hours, staff bios, seasonal banners — handled on request, no extra invoice. New full pages or major restructures are quoted separately.
- Call & form tracking — every lead tagged with the page it came from, so you can see which marketing actually pays
- Performance, security & accessibility — sub-second loads, SSL, WCAG AA compliance; maintained as a baseline, not billed as add-ons
Not included: ad spend, paid SEO campaigns, or third-party call-tracking tools — those bill you directly so you own those relationships. No hidden line items.
Common questions
Answers to the things most people ask before they reply.
What happens if I cancel?
There's a 12-month initial commitment, after which the contract rolls month-to-month. Once you're in the month-to-month period, give us 30 days' notice and we'll keep the site running until the end of that billing cycle. On the way out we hand you the domain credentials, the full GitHub repo, and a plain-English export of your analytics data. You leave with a working site — not a blank screen.
Who owns the domain and the site?
You do, from day one. The domain is registered in your name and renews on your card. The full codebase lives in a GitHub repository you control. We're added as a collaborator, not the owner — if you leave tomorrow, nothing of yours disappears with us.
Can I take the site with me if I leave?
Yes, always. The site is static HTML and code — it'll run on Cloudflare Pages, Netlify, or any basic host for a few dollars a month. There's no proprietary database to migrate off, no CMS license to repurchase. Hand it to any developer you choose and they can pick up where we left off.
What's included in the monthly fee?
Hosting on a fast global network, uptime and performance monitoring, and a monthly outcome report that shows which pages drove calls and leads. Updates are included — copy changes, new services, price changes, photos, hours, staff bios, seasonal banners, all handled on request with no extra invoice. New full pages or major restructures are quoted separately. SSL, security headers, and accessibility are maintained as a baseline — not billed as add-ons. Ad spend and third-party call-tracking tools bill you directly so you own those relationships too.
Do you handle Google Ads, content writing, or SEO campaigns?
No — we focus on the website itself: design, build, hosting, monitoring, edits, and the technical foundation that makes you visible in search and AI answers. Content writing, Google Ads management, and ongoing SEO content campaigns aren't part of the $400/month. We can refer you to specialists we trust, or quote those services separately if you want them under one roof. We'd rather do one thing well than five things halfway.
What's AEO and why do I need it?
AEO is Answer Engine Optimization — making your site readable to AI tools like ChatGPT, Perplexity, and Google's AI overviews when someone asks them for a local trades business in your area. The answers those tools give increasingly determine who gets the call. We structure the site so the AI can find you, cite you, and recommend you correctly. Most agencies at this price tier don't do this yet.
How is this different from Squarespace or Wix?
Those are tools — you're responsible for designing, writing, launching, and maintaining everything yourself. We deliver a finished product written in your voice, built around your trade, and set up for local search from day one. If you stop paying Squarespace, the site disappears. If you stop paying us, you keep everything and can host it yourself for a few dollars a month.
Why is this cheaper than Hibu, Scorpion, or a local agency?
Because they're not the same product. Hibu and Scorpion bundle your website with paid ad management, SEO content campaigns, listings work, and reputation services — and you pay $1,500 to $3,000 a month for the bundle. Most of that fee is ad spend management and content labor; the website itself is a small piece. We do the website and the technical foundation that makes you visible in search and AI answers. We don't run your ads or write your content — we'll refer you to specialists for that. If you want everything under one roof, an agency makes sense. If you want a great website and the technical foundation done right, without the bundled markup on services you may not need, that's us.
Start a project
The first phone call is yours to earn. We'll build the site that earns it.
Tell us about the business. We'll send back a sample homepage in your brand within a week — no fee, no calls you didn't ask for. If it's not a fit, you keep the sample.