Version 2.0 · Last updated 26 June 2026

Service Agreement

This is the actual agreement between you and us - written in plain English on purpose. There is no separate fine print, and nothing important is hidden in a longer “real” contract somewhere else. What you read here is what you are agreeing to.

One companion document, the Rate Schedule, covers optional phone and text pricing. It is part of this agreement, and you accept it at the same time you accept this page.

Throughout, you will see short notes like the one below:

Why this is here: These boxes explain, in everyday terms, why a section exists or what it means for you. They are here to be helpful. The wording of the section itself is what governs your agreement - the notes are explanation, not separate terms.

If anything here is unclear, ask us before you sign. We would rather answer a question now than have you discover a surprise later.

Who’s who, and how this becomes an agreement

In this document, “we,” “us,” and “Agency” mean ApertureAI LLC, operating under the Kingpost Partners brand. “You” and “Client” mean the person or business signing up. The person who accepts this agreement confirms they are allowed to sign on behalf of the business.

Your agreement is made up of: the details you provide and the founding offer you accept when you sign up (your “Signup”), this Service Agreement, the Rate Schedule, and anything we later agree to in writing. If those documents ever conflict, your Signup details control first, then any written addendum, then this Service Agreement.

You accept this agreement by checking the unchecked box next to a clear link to it during sign-up, or by electronically signing it. We keep a record of what you accepted and when.

Who you are contracting with

Kingpost and Kingpost Partners are brand names used by ApertureAI LLC, which is the company you are contracting with. Depending on the payment processor, invoice, or account system involved, your records may show “Kingpost,” “Kingpost Partners,” or “ApertureAI LLC.” They all refer to the same company.

What you get

We provide the services described in the plan you sign up for. Your base subscription includes: a managed website (the pages and features in your plan), managed hosting, an SSL certificate, routine platform and security updates, reporting, initial analytics and tracking setup, and minor content updates of up to 60 minutes per month (see the fair usage policy just below).

Content updates - fair usage. Your 60 monthly minutes cover quick edits to pages that already exist: changing or correcting text, swapping a photo, updating contact details, hours, or service areas, and similar small tweaks to content that is already there. Unused minutes roll forward and stay available for up to 90 days from the month you earn them, then expire; minutes are used oldest first. This gives you a rolling buffer of up to about three months of time without it building up forever.

What a content update is not. The 60 minutes don’t cover: new pages or sections, a redesign or new design direction, new features or functionality, writing new copy from scratch, redoing work you already approved, or anything in the “not included” list below. That work is quoted in advance, or billed at our hourly rate once you approve it.

What is not included (unless we agree to it in writing, as a separate quote or change order): new pages, redesigns or a new design direction, custom development, copywriting, SEO campaigns, advertising and ad spend, CRM integrations, e-commerce, accessibility audits or certification, legal documents, and any third-party software outside your plan. Work outside your plan is quoted in advance, or billed at $200/hour once you approve it.

What we need from you

To build and run your site well, we need a few things from you:

• Pick one main point of contact who can make decisions and give approvals. We can rely on that person’s instructions and approvals.
• Provide your content, photos, logos, approvals, business information, and any access or credentials we reasonably need, in a reasonable time.
• Confirm that you own, or are allowed to use, everything you give us - copy, photos, logos, and your domain - and that your content and business claims are accurate, legal, and don’t infringe anyone else’s rights.
• Keep your domain registration, payment method, and account security current, and keep your own copies of important business records.

If a delay is caused by something we’re waiting on from you, our timelines move out by at least the length of that delay, and the billing-start rules below may apply. We can’t build what we’re waiting on.

Your subscription, price, and what you’re committing to

Founding monthly rate: $197/month. Regular monthly rate: $497/month for standard accounts outside the founding offer.

Your 12-month minimum. When you accept this agreement, you’re committing to a 12-month minimum term. So you can see the full picture up front, that minimum totals $2,364 for founding accounts or $5,964 for regular accounts over the 12 months - not including optional usage, taxes, or third-party charges.

Why this is here: We tell you the total you’re committing to, in dollars, before you sign - not buried in a per-month number you have to multiply yourself. The whole point of these terms is that you know exactly what you’re agreeing to.

“In good standing” means your account is current on all payments and not in breach of this agreement.

About “locked for life”: your founding rate is locked for as long as your original account stays continuously active and in good standing. It covers your founding subscription for one business and one website. It does not transfer to a new owner, and it does not extend to additional websites, locations, brands, added pages or features, larger service allowances, taxes, telecom usage, carrier fees, or third-party software. If the account is cancelled, lapses, or is terminated, the founding rate ends, and any new account is priced at the standard rate. In short: the founding rate is a reward for staying with us - it doesn’t expire on its own, and we won’t raise it on you while you’re an active founding customer.

When billing starts

You’re never billed during the build. Billing starts on your Billing Start Date, which is the earliest of:

1. the day your site goes live; or
2. the day you approve your site; or
3. five business days after we deliver a finished, launch-ready site, unless within those five days you send us a written list of specific ways it doesn’t match the agreed scope; or
4. thirty days after we first request the materials we need from you, if launch is held up mainly because we’re waiting on your materials, access, feedback, or approval.

Why this is here: You don’t pay us a monthly fee for a website you haven’t seen and approved - plenty of agencies bill from the day you sign, and we don’t. The only reason billing can start before you’ve formally clicked “approve” is to stop two things from dragging on forever: a finished site you’ve gone silent on, or a launch that’s stalled only because we’re waiting on you. If we’re the ones holding things up, none of those triggers apply.

Before your Billing Start Date, you may cancel, but you’re responsible for the work we’ve already done, billed at our hourly rate, capped at one month’s subscription fee. Once billing starts, your 12-month minimum applies.

How billing works

Your base subscription is billed monthly in advance to the payment method you keep on file, on the same day each month, starting from your Billing Start Date. By signing up you authorize us to charge that method for the subscription each month until your account is closed. Optional phone and text usage is billed monthly after the fact, based on the Rate Schedule. All fees are exclusive of any taxes, government charges, and approved third-party costs, which are your responsibility.

Late payments

We keep this simple and predictable:

• Invoices are due on your billing date.
• If you think an invoice is wrong, tell us within 10 days of the invoice date, and pay everything that isn’t in dispute on time.
• An undisputed amount more than 10 days overdue may incur a one-time late charge of the lesser of 5% of that amount or the maximum the law allows.
• If an undisputed amount stays overdue, we may pause your website, hosting, and optional phone and text services after 5 days’ written notice, until it’s paid.
• If we have to take steps to collect a genuinely overdue amount, you’re responsible for the reasonable costs of doing so, including attorney’s fees and court costs.

We’d always rather reach you and sort it out than pause anything, so please keep your contact and payment details current.

Building and approving your site

Your build includes 2 rounds of revisions. A “round” is one complete, consolidated list of changes from your point of contact. Revisions stay within the agreed scope - a new design direction, new features, new pages, redoing already-approved work, or changes caused by inaccurate instructions are not revisions, and are quoted separately or billed at our hourly rate.

When we deliver something for your approval, you have five business days to either approve it or send us a specific written list of material ways it doesn’t match the agreed scope. If we don’t hear back within five business days, it counts as approved. Using or publishing the work, authorizing launch, or asking us to start a later phase also counts as approval. Minor issues, subjective preferences that weren’t part of the agreed direction, and out-of-scope requests don’t hold up approval - we’ll fix verified in-scope issues and re-deliver.

Timelines

Any timeline we share is an honest estimate, not a guaranteed delivery date, unless your Signup specifically calls something a fixed deadline. Real timelines depend on you getting us materials and approvals on time and on third parties doing their part. If you’re inactive for more than 10 business days, we may pause the project and reschedule the remaining work around our current availability. We’re not responsible for delays caused by you, by third parties (carriers, registrars, hosting and software providers, platform reviews), or by events outside our reasonable control.

Optional phone and text

Your subscription does not require any phone or text usage. If you choose to use optional features - call tracking, call forwarding, missed-call text-back, review-request texts, SMS follow-up, and similar - they’re billed monthly based on the Rate Schedule, the companion document you accept alongside this one.

Why this is here: Every optional phone and text cost is written down, in advance, in the Rate Schedule and shown on your monthly invoice. There’s no hidden per-message or per-minute markup. If a rate ever has to change because a carrier or vendor changes its costs, we give you 30 days’ notice first - see the Rate Schedule.

Some text features only work after carrier registration (A2P 10DLC) is approved. If that approval is delayed, denied, suspended, or changed by the carriers, those features may be delayed, limited, or unavailable until it’s restored. This is a carrier requirement that applies to every business sending texts, and it’s outside our control.

Refunds

Except where this agreement says otherwise, fees are non-refundable once billed or incurred. We don’t refund or credit for your delays, unused monthly allowances, a temporary pause caused by you, third-party outages, carrier decisions, or optional features that become unavailable for reasons outside our reasonable control. Telecom registration, vetting, carrier, software, domain, stock-asset, and other third-party charges are non-refundable once incurred. Because billing only starts after you approve your live site, you’re never charged for work you haven’t seen and accepted in the first place. If we end the service without any fault on your part, we’ll refund any base fees you’ve prepaid for time after the end date.

Who owns what

You own your domain and your content from day one - your copy, photos, logos, domain, and account data are yours, and they stay yours. The custom design and written content we create specifically for you (your “Custom Work”) become fully yours once you’ve paid in full for your build and term.

Why this is here: Your domain and everything you give us is yours from the start - we never hold your own content or domain hostage to keep you as a customer. The custom design and writing we make for you transfer to you once it’s paid for, which is normal and fair. The reason we don’t say “you own the entire site from day one” is that it wouldn’t be true or honest: the site also runs on our platform, and we’d rather be accurate than make a promise that falls apart on the details.

Your website runs on our own platform, templates, and reusable components (our “Platform”), plus any third-party software. The Platform and that third-party software stay with their owners - they don’t transfer to you. While your account is active and paid up, you have full use of everything needed to run your site, and once your Custom Work is paid in full, you have a lasting license to keep using any of our Platform pieces that are built into it, solely to run your completed website.

Why we ask for this: This part mainly protects us. Our Platform, templates, and tooling are how we can offer a quality site at this price - they took years to build and we reuse them across customers. You get full use of them while you’re with us, and you get a complete export of your own content and Custom Work when you leave (see below), but the underlying system itself stays ours.

Featuring your site

We may feature your finished, live, public website - and your name and logo - in our portfolio, proposals, ads, and general marketing, as examples of our work. We won’t share your confidential information, private analytics, revenue, or lead data without your separate written okay. You can opt out of future portfolio use by telling us in writing before launch. Testimonials are entirely separate and optional, need your written approval, and won’t be materially changed without your consent. None of this ever changes your rate, your ownership, or any other term here.

Confidentiality, your data, and security

Each of us agrees to protect the other’s non-public business, technical, financial, customer, and account information with at least reasonable care, and to use it only to provide or receive the service. This doesn’t cover information that’s already public, that one of us already knew, that’s independently developed, or that we lawfully receive without restriction. We may share it with our staff, advisers, and subcontractors who need it and are bound to keep it confidential.

Your leads and customer data - the identifiable information collected through your website - are yours. We process it only to provide the service, comply with the law, protect the service, and create aggregated or de-identified operational information. We maintain reasonable safeguards, and if we ever confirm a security incident that materially affects your data, we’ll let you know without undue delay; unless the law says otherwise, deciding on and sending any notices to your own customers and regulators is your responsibility.

These confidentiality obligations continue for three years after the agreement ends; for anything that qualifies as a trade secret, they continue for as long as it remains one.

What we promise - and what we don’t

We promise to perform the service in a professional, workmanlike way and materially in line with your plan. If we fall short of that, your sole remedy is for us to re-do the affected work, as long as you tell us within 15 days of finding the issue.

Beyond that promise, the service is provided “as is” and “as available.” We do not guarantee any specific result - including search rankings, traffic, leads, calls, conversions, revenue, or business results - and we don’t guarantee uninterrupted or error-free operation, complete security, carrier approval, number portability, third-party availability, or that your site or content complies with every law that applies to your business. No guaranteed uptime or response time applies unless your Signup specifically says so. We make no other warranties, including any implied warranty of merchantability or fitness for a particular purpose.

Limit on liability

In plain terms: at $197/month, we can’t take on the risk of your entire business’s profits if something goes wrong, and the same limit applies to both of us.

This section is important, so we’ve set it apart. To the fullest extent the law allows, neither of us is liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, business opportunities, goodwill, data, or anticipated savings - whatever the legal theory. Our total liability for everything connected to this agreement will not exceed the base subscription fees you paid us (not counting usage and pass-through charges) in the six months before the event that led to the claim. Having more than one claim doesn’t raise that limit. This limit doesn’t apply to anything the law doesn’t allow to be limited, and it doesn’t apply to your payment obligations or your indemnification obligations below.

Why we ask for this: This mainly protects us, and it’s mutual - the same cap applies both ways. If another provider promises you unlimited liability at a price like this, it’s worth reading their actual contract to see whether they mean it.

Your responsibilities, and indemnification

Each of us follows the laws that apply to our own part. You stay responsible for the laws and rules that apply to your business - your services, licenses, advertising and promotions, warranties, website content, privacy notices, cookies and tracking, accessibility, customer communications, and how you collect and use customer information. We don’t provide legal advice, and we don’t warrant that your website, its privacy or consent language, its tracking setup, or your communications comply with every law that applies to you. Legal drafting, formal accessibility certification, privacy-law assessments, and compliance audits aren’t included unless your Signup specifically says so. Unless your plan says otherwise, we don’t warrant conformance with WCAG or any other accessibility standard, and providing accurate alt text, captions, and accessible documents is your responsibility.

For phone and text features, you decide who is contacted, why, how often, and what’s said. You confirm you’ve obtained and will keep all legally required consents and records, that you won’t use purchased or scraped contact lists without documented legal authority, and that you’ll promptly honor opt-out and do-not-call requests. Carrier registration (A2P 10DLC) is not the same as legal consent - it’s a carrier step, not proof that the people you’re contacting agreed to hear from you. We may reject, pause, or stop communications we reasonably believe may break the law, carrier policy, or platform rules. If call recording or transcription is turned on, giving the legally required notices and getting all required consents before recording starts is your responsibility (several states, including Florida, require everyone on the call to consent).

Indemnification. You agree to defend us - and cover us - against third-party claims, investigations, damages, penalties, settlements, and reasonable legal costs that arise out of: (a) your content and materials; (b) your products, services, warranties, business practices, or advertising claims; (c) your violation of any law or industry rule; (d) your failure to get a required permission, license, consent, or disclosure; (e) your instructions, contact lists, message content, call recording, or use of the service; or (f) your material breach of this agreement. We’ll tell you promptly about a covered claim and let you control the defense, but you can’t settle in a way that admits fault for us or puts obligations on us without our written okay.

For our part, we’ll cover you against any third-party claim that your Custom Work - created entirely by us, and not counting your content, third-party materials, or changes or combinations we didn’t supply - infringes their copyright. We may resolve such a claim by modifying, replacing, licensing, or discontinuing the affected work.

Leaving: your number, site, domain, and data

We make leaving clean and predictable.

• Your domain stays in your own registrar account from launch day. It’s yours the whole time; there’s nothing for us to “release.”
• Your tracking number: subject to full payment and carrier rules, we’ll use commercially reasonable efforts to provide the information you reasonably need to port an eligible number. You start the port through your new carrier within 30 days of leaving and keep the number active and paid during the process. We can’t guarantee that a particular number is portable or that a carrier will finish by a particular date, and carrier and porting charges are yours.
• Your content and data: once your remaining balance is settled, we provide, within 10 business days, a standard export of your transferable content and Custom Work, in the format reasonably available from the platform, plus your analytics access details and reasonable launch records.

Why this is here: Your domain never leaves your control, your phone number goes with you, and your content and custom work come back to you on a fixed 10-business-day clock - not “whenever we get around to it.” Being held hostage on exit is one of the most common ways agencies burn their clients, and these terms exist so it can’t happen to you.

The export covers your own content and Custom Work - not our Platform, development environments, non-transferable software, or third-party materials and licenses. Migrating, rebuilding, configuring on another host, training, and extended transition help are out-of-scope services billed at our then-current rate. Hosting, telecom, analytics, plugins, and other third-party services follow their own providers’ terms and availability; we may replace a provider with a reasonably comparable one, and we’re not responsible for third-party outages, policy changes, suspensions, data loss, or discontinuations outside our reasonable control.

When we can suspend or end service

Either of us may end this agreement for a material breach the other doesn’t fix within 15 days of detailed written notice. We may also suspend or end affected services right away when reasonably necessary to deal with non-payment, fraud, illegal activity, security threats, abusive conduct, infringement claims, carrier or vendor requirements, or risks to our systems or other customers - and where it’s reasonably practical, we’ll give you notice and a chance to fix it first.

Ending the service doesn’t wipe out amounts you already owe or an early-termination amount properly due. After the agreement ends, we may turn off hosted services and keep ordinary backups for 30 days; ask for your included export during that window. After that, we may permanently delete remaining data unless the law requires us to keep it. The sections on payment, who owns what, confidentiality, our disclaimers, the limit on liability, your responsibilities and indemnification, disputes, and any accrued rights all continue to apply after the agreement ends.

If there’s a dispute

We’ll always try to sort out any problem with you directly first. Before anyone files a legal action, the party raising the issue sends written notice describing the dispute and what would resolve it, and we both try in good faith to work it out for 30 days.

Please read this part carefully. Any dispute that isn’t resolved that way will be brought only in the state courts located in Hillsborough County, Florida, or the federal court for the Middle District of Florida, Tampa Division, and we each agree to those courts. To the extent the law allows, we each give up the right to a jury trial for disputes under this agreement. The party that prevails is entitled to recover its reasonable attorney’s fees and costs. Either of us can still ask a court for an immediate order to stop misuse of intellectual property, confidential information, or systems, and we can pursue clearly-overdue payments through normal collection or small-claims routes.

Why we ask for this: We’ll be straight with you - this part mainly protects us. Keeping disputes in our home courts in Florida, with each side covering its own risk and the loser paying fees, keeps things predictable when we serve many customers at a low price. We’re telling you plainly, right here, rather than burying it.

Which law applies

This agreement, and any dispute arising from it, is governed by the laws of the State of Florida, without regard to its conflict-of-laws rules.

Changes to these terms

If we change this agreement, we’ll post the updated version with a new version number and date and let active customers know. For minor changes, continuing to use the service after the effective date means you accept them; for significant changes, we’ll ask you to accept the new version. Updating this page does not retroactively change the terms of an already-running 12-month term without notice and your acceptance. Optional phone and text rates change only as described in the Rate Schedule, which has its own 30-day notice process.

The fine details

These are standard, but we spell them out rather than assume them:

• Entire agreement: your Signup, this Service Agreement, and the Rate Schedule are the whole agreement between us about the service, and they replace any earlier discussions or promises about it.
• We work with others: we may use subcontractors, automation, and AI-assisted tools to provide the service, while staying responsible for the service to you and keeping your confidential information protected.
• Independent businesses: we’re an independent contractor. This agreement doesn’t create a partnership, employment, franchise, or fiduciary relationship, and neither of us can bind the other.
• Transfers: we may assign this agreement (for example, if our business is sold). You may assign it only with our written consent - including if you sell your business - which we won’t unreasonably withhold.
• Notices: formal notices under this agreement - for example about breach, termination, or a dispute - should be sent by email, so both sides have a record: to the email address on your account, and to us at support@kingpostpartners.com. General questions can also go through the contact form on our website.
• Events outside our control: neither of us is responsible for failures or delays caused by events beyond reasonable control, such as outages, natural events, labor disruptions, or carrier or vendor failures.
• No waiver, and severability: if we don’t enforce a term right away, we don’t give up the right to enforce it later; and if any part is found unenforceable, the rest stays in force.
• No outside beneficiaries: this agreement is between you and us, and doesn’t create rights for anyone else.

Questions

If anything here is unclear, reach us through the contact form on our website before you sign. We’re happy to explain any part of it.